Getting in the spirit of Social Media Day (a bit late)

Ah, Social Media. I remember my first Tweet, my first Facebook status update, my first Instagram upload.
I do use social media a lot, but in all honestly, there is still so much about it that I don’t know. I’m only just scratching the surface of Pinterest, Snapchat still annoys me, and after a bit of a break I’m getting back into Twitter.

My favourites? Probably Instagram and Twitter – keeping it short and sweet.

So, to celebrate this week’s Social Media Day, here are my top five Twitter accounts:

  1. Innocent Drinks – @innocent

Just purely hilarious.

  1. Benefit UK – @BenefitUK

Funny and actually helpful with tips and tricks.

  1. Lonely Planet – @LonelyPlanet

For the traveller in me this account is great inspiration.

  1. Baking Mad – @BakingMadUK

Day dreaming over cakes and fab recipe ideas, yes please.

  1. refinery 29 – @refinery29

Because it has the best of everything.

What are your favourites? Let me know @averybusyb

John Lewis Christmas Advert 2013: The Bear & The Hare

It’s finally here! Probably one of the most awaited adverts around, the legendary John Lewis Christmas advert finally aired last night in one of The X Factor breaks on ITV1. With a perfectly selected prime-time airing spot, it was unlikely that the advert would be anything less than a complete success; the response from Twitter and Facebook alone showed just how well-received the advert was. Appealing to every viewers’ emotional side, the advert perfectly encompassed the very best of Christmas time. I don’t know about you, but that sure has put me in the festive mood!

“Wrestlers by Josh!” Flora Advert 2013

I’d been hearing quite a bit about this advert lately, and then I finally saw it on TV last night. Now I understand what all of the fuss was about! This cheeky advert captures the everyday (and probably not spoken about) aspects of family life as captured by young ‘Josh’ in a light-hearted and humorous way. Accompanied by the slogan “Family life doesn’t always go right, but with the yummy sunflower goodness of Flora Buttery, you can’t go wrong!”, I’m sure that there will be lots of families watching this advert that can surely relate!

Fashion Goes Digital

It seems that the fashion industry has caught on to the interactive marketing trend, which is only right as it is an extremely fast-paced industry. As London Fashion Week is in full swing, Topshop has used every tool in the box to get every fashion-follower on the edge of their seats as they wait for the Topshop Unique SS14 trends to be revealed.

It started with a video on their Youtube channel called “Let the Clothes do the Talking” which detailed the different ways that people can get involved: Chirp and Twitter being the two main interactive methods of choice. The Topshop Chirp feed allows users to post photos of the clothes on the runway directly onto their twitter feed as they’re being shown, whilst the Twitter campaign “Fashion Tweet Off” allows tweeters to tweet a review of the show for a chance to win front row tickets for next seasons show (AW14). Not only this, but there’s also a chance to choose which playlist to listen to, ensuring that our ears are just as engaged as our eyes, and the Topshop website lets people stream the show, “customise the catwalk” and “shoot the show” if they want to get really involved! Even better, Topshop made good use of Google+ last season at the Topshop Unique AW13 show with Model Cam, where for the first time ever the show could be seen from the models eyes, and not just the photographers. (watch this video to learn more, and see Google+ in action).

Should we be surprised? Probably not, as the fashion industry is growing so quickly that brands and designers needed something extra to give them that competitive edge. Every interactive element that is being used by the fashion industry is helping fashion to become more accessible to everyone; the industry is becoming less exclusive and a lot more readily available. I’m definitely excited to see what the future holds for the fashion industry, and there will undoubtedly be an even heavier influence of digital marketing in next seasons’ AW14 shows.