Joining other famous names such as Cheryl Cole, Claudia Schiffer, Jennifer Lopez and Beyoncé and newly signed model Lara Stone, Blake Lively has been announced as the new face of L’Oreal Paris. Cyril Chapuy, brand global president of L’Oreal Paris, stated “she has become a beauty icon for a whole generation with her gorgeous gold-dipped hair, luminous gaze and drop dead smile” (Fashion Telegraph). Whether Blake will be the face of hair, skincare or make-up has yet to be decided, but it’s rumoured that the actress will be used as a muse for all three. Blake commented: “I grew up with the inspiration of their message; ‘We’re worth it.’ What an important value to instil in women. That beauty is rooted in confidence. That is key. That is why I’m so proud to be a L’Oréal Paris woman.” (Fashion Telegraph).