There’s not many people who could look as comfortable and relaxed as Rita Ora does whilst posing on a busy New York street on top of a yellow cab. Not only does she look “ab-tastic” (according to GraziaDaily), but she’s also managed to achieve looking sexy without looking slutty – which, judging by other designer’s campaigns, appears to be hard to do.
Rita Ora has taken over from current best friend Cara Delevingne who was the previous face of the campaign, and was spotted by paparazzi posing for the campaign all over New York City as well as walking for DKNY in New York Fashion Week SS14 covered in the logo. But are there any hard feelings between the two? Definitely not, as she took to Twitter to declare “I don’t know what all these stupid stories are about but Im always going to have my best friend @Caradelevingne I love you!”. Clearly Cara won’t miss having one less campaign to add to her busy schedule!